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The Editors of
Consumer Reports began with selecting 23 titles -- new and
old, best-selling and not -- that ranged from a hardcover
suspense novel to a classic self-help paperback to a cookbook
companion to a TV show.
They even threw Jane Austen's Emma into the mix. Checking with
Barnes & Noble, bn.com, Borders and Amazon.com, which fills
online orders for Borders.com, the list price for the selection
of books was $565.
Here's some of what they found:
Go online for
biggest savings:
Amazon won the price
war, with discounts on 21 of the 23 titles for a total of $360
-- a savings of 36 percent off list.
Barnes and Noble's
online store, bn.com, discounted 18 titles for a savings of 19
percent ($456).
Walk-in stores
discounted only a few new releases and best sellers: paid
$537 at Barnes & Noble and $543 at Borders, for a savings of
about 5 percent.
In most cases, the
price gap remained after factoring in online shipping fees
(about $3 per order and $1 per book) and applicable sales tax.
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